Insights & Stories

Ideas, research and real stories about behavior intelligence, product analytics, friction and the future of product understanding.

Vision9 min read

Our Vision: From Product Analytics to Product Understanding

Dashboards show what happened, but rarely why. Explore how visitor stories can reveal user intent and help product teams make better decisions.

Behavior Intelligence8 min read

Learn what behavior intelligence means, how it connects visitor actions to intent, and where it goes beyond traditional analytics and session replay.

Product Analytics8 min read

Funnels reveal where visitors drop off. Learn how to investigate the journeys behind the numbers and find the friction that needs fixing.

UX & Friction8 min read

See how connecting clicks, hesitation, and exits into visitor stories helps teams understand user goals and improve the experience.

Behavior Intelligence7 min read

Dead clicks, hesitation, and backtracking can reveal friction that dashboards miss. Explore seven behavioral signals worth investigating.

Product Analytics8 min read

Understand why visitors leave pricing pages without converting, from unanswered questions to plan confusion, and what signals can guide improvements.